![]() ![]() Some say that using pink to target women is offensive, so consider your audience before making a choice. It's known to be good for traditional shoppers, as well as women who are overworked! If you use pink, you might be limiting your audience, as it's a very gendered color. If you're selling products meant for young women and want to be lighthearted, pink is a great choice. It's a romantic, exciting, and fun color that lacks the aggression of red. It probably won't surprise you, but pink is usually used to market to women and girls. Grasshopper, H&R Block, BP, Gaiam, Starbucks Pink start over Pink It's the most popular color used in interior design, so consider painting your office green! Companies with green logos Environmental companies often choose green. Like blue, green is appealing to budget shoppers and those who carefully consider purchases. It's actually been proved to instill a sense of wealth, and is sometimes used in retail locations to help consumers chill out. ![]() Green is easy for the eyes to process and is often connected with nature. Target, YouTube, ESPN, CNN Green start over Green It is best used to accent other colors, rather than on its own when it can be too intense. Red is good for reaching impulse shoppers. It draws attention, and is often used to portray RIGHT NOW. Red instills a sense of energy, and has even been known to increase the heart rate of shoppers. Companies with yellow logosĭHL, Dunlop, Ferrari, IKEA, McDonald's Red start over Red Yellow is a snazzy color that pops, and it might be the right one for your business. Retailers use it to entice window shoppers, while lighter shades work well for kids. This fun, positive, and youthful color projects feelings of happiness and creativity. Companies with blue logosįacebook, Skype, GE, Wordpress, Samsung, IBM, Ford Yellow start over Yellow Be careful, as some shades of blue can be perceived as depressing and cold. It's the most widely-used color for company logos. Blue is also appealing to shoppers on a budget. Blue is loyal, dependable, and it's a great color to use if you want your customers to trust you. It's often used in corporate designs and is well-known as a favorite color. Question 7 of 7 Next » The results are in! You should paint your business in: Blue start over Blueīlue is a trusting and secure color, conjuring up the feeling of calm and even spirituality.
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